Adverts and commercials

We live in a world of advertising. It is a world of our making, of course. We don't like to pay the full price of things, so we allow other people to pay part of that price in exchange for letting them pass a message to us. So, we open up the pages of our favorite magazine, and there are glossy ads for clothes, shoes, cars, or beer. We turn on the television, and smiling faces on television try to sell us soup, toothpaste, candy, and politicians.

The reason that we accept all this advertising is that we assume that we can tune most of it out. If we don't pay attention to the ads, then they won't have that much of an affect on our behavior. Sure, the makers of commercials can try to jack up the volume, but at least we have the right to look away.